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Our unified price, promotion and markdown optimization applications are featured in Gartner 2018 market guide

Our unified price, promotion and markdown optimization applications are featured in Gartner 2018 market guide

Periscope by McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been listed as a Representative Vendor in Gartner’s “Market Guide for Unified Price, Promotion and Markdown Optimization Applications, 2018.” Periscope is one of only seven vendors listed in the report who cover all of Gartner’s five critical capabilities for Retail Price Optimization Solutions (i.e. Competitive and Market Analysis, Initial, Regular, Promotional and Markdown Price Optimization).

According to the Gartner report, “Retailers operate in a dynamic marketplace where online price changes happen in real time, effectively leaving them unable to compete using traditional approaches for pricing in store… The vigorous nature of consumer pricing will express itself as contextualized pricing in real time,” however, “Unified price, promotion and markdown optimization (UPPMO) will move into the Plateau of Productivity in the next two years without resolving the dilemma of real-time pricing.”

Brian Elliott, Managing Partner of Periscope by McKinsey, said, “Retailers need to understand which lines are the right products to discount or promote, and which - when promoted - will actually drive incremental sales and margin over their baseline sales. Price and promotion, more than ever, are moving and dynamic processes with personalization underpinning everything. Periscope by McKinsey’s comprehensive offering includes price optimization solutions as part of an integrated suite of retail analytics solutions, assisting retailers in maximizing the impact of their sales and marketing activities to drive growth.”

The Gartner report referenced in this press release is: “Market Guide for Unified Price, Promotion and Markdown Optimization Applications, 2018” (June 20, 2018) by Robert Hetu, Kelsie Marian.

Gartner Clients can access the report through this link.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope By McKinsey

Founded in 2007, the Periscope by McKinsey platform combines world-leading intellectual property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (largely from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, create actionable insights and new ways of working that drive lasting performance improvement, and typically sustain a 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions is comprised of: Marketing Solutions, Customer Experience Solutions, Category Solutions, B2C Pricing Solutions, B2B Pricing Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

 

For further information please contact:

Media contact: Ascendant Communications, Gillie Tennant, periscope@ascendcomms.net, +44 (0) 20 8334 8041 / +44 7795 034068.