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Periscope is positioned in the Leaders category within the IDC MarketScape for B2B Price Optimization Applications

IDC MarketScape is the ICT industry's premier vendor assessment tool, providing in-depth quantitative and qualitative technology market assessments of ICT vendors for a wide range of technology markets. After a thorough evaluation, IDC has positioned Periscope in the Leaders category within this 2018 IDC MarketScape for B2B Price Optimization Applications.

The report highlighted Periscope's strengths as follows:

  • B2B & B2C Model Support: Periscope is the only vendor in this IDC MarketScape which offers a full featured pricing solution for B2B and B2C/Retail. This is advantageous for companies which need a pricing solution that spans across both models, such as retail, distribution and manufacturing.
  • Industry Expertise & Customer Service: Given that Periscope was borne out of McKinsey Consulting, Periscope leverages its parent company's vertical, process, and analytical skills and domain knowledge. The customers we talked to have used these McKinsey capabilities. These customers were happy with the process, services and outcome of their solution.
  • Ease of Use: Customers liked how easy Periscope's solutions were to use. The clear graphics and simple interface were also called out as being customer oriented and easy to train.

Please visit IDC website for the full report

SOURCE: “IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment”, by Mark Thomason and Greg Girard, December 2018, IDC #US44517118IDC

MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.