According to Forrester, consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions with a third of that spend generating negative returns. Forrester interviewed 15 brands and vendors to deliver an overview of the market for trade promotion solutions and recommendations for AD&D professionals. Specifically, Forrester says about Periscope:
“Firms looking for a high level of expert support should consider vendors such as Periscope, which offers solutions as a service and includes support for business transformation. Trade promotion management is not an IT project; it’s a business technology (BT) project. It’s critical to revenue generation…it also needs advice and management consulting help — around the redesign of sales territories and even the sales operating model, for example. Connect your sales colleagues with trade promotion practices in firms like…Periscope for help with creating the business case and organization structure for success."
Access the full report at the Forrester download page here
Forrester Research report, Market Overview: Trade Promotion Management. Drive Your CPG Firm’s Digital Business Initiatives With New Trade Promotion Applications” George Lawrie, Holger Kisker, Ph.D,. Arelai Ephraim –April 22, 2015