Periscope by McKinsey is a Leader within IDC MarketScape Worldwide Retail Price Optimization Applications 2019

IDC MarketScape is the retail industry's premier vendor assessment tool and is intended to include the most prominent price optimization vendors focused on the B2C business model. After receiving careful evaluation, Periscope is positioned in the Leaders' category of IDC MarketScape Worldwide Retail Price Optimization Applications.

The report highlighted Periscope's strengths as follows:

  • Utilizes deep expertise in retail industry dynamics, business processes and operations, data sciences, analytics application development, and organizational change management
  • Applies competitive intelligence, customer-journey behavior analytics, internal business rules, advanced econometrics, price elasticity, and product-behavior analytics within well-managed workflows and an intuitive user experience
  • Demonstrates ability to release new modules, user environments, science, and analytics and to sustain that pace in the near future with well-articulated and funded development plans.

SOURCE: “IDC MarketScape: Worldwide Retail Price Optimization Applications 2019 Vendor Assessment",  by Greg Girard Mark Thomason, May 2019, IDC # US45034619

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

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