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Gartner’s "Market Guide for Trade Promotion Management and Optimization"

Market Guide for Trade Promotion Management and Optimization is a “must-read” to understand technology's role in trade promotion optimization and how it could help to enable better visibility, analysis, and collaboration with retailers.

Access the full report at the Gartner download page here

*"Market Guide for Trade Promotion Management and Optimization", August 10, 2015, Dale Hagemeyer

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