Growth, Marketing & Sales Insights
Article
How playing offense on sustainability can power e-commerce performance
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Marketplaces that attract more demand for their sustainable product lines also decarbonize faster and perform better. Offering green features is key to having the biggest impact on decision making.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Podcast
Analyzing the CEO–CMO relationship and its effect on growth
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CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s...
Article
Achieving extraordinary growth: Myths and realities
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Companies in India can be a powerful engine for driving economic goals. Here’s how they can realize extraordinary growth....
Article
Bucking the odds: An investor approach to portfolio pricing
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Faced with earnings turbulence, some manufacturers are abandoning index-based pricing for a balanced-portfolio strategy.
Article
How generative AI can boost consumer marketing
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From automating processes and powering hyperpersonalization to permanently altering the idea generation process, generative AI...
Featured collection
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
MORE INSIGHTS
Article
US holiday shopping 2023: Consumer caution and retailer resilience
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The final stretch of an increasingly long holiday shopping season is critical for retailers, particularly as consumers focus...