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Interview - Learn to Leap #10

From new business to unicorn: Scaling a new corporate business

– Quick pivots and a clear focus helped About You become the first $1 billion start-up business in Hamburg.
Interview - Learn to Leap #9

Using built-in advantages and innovation to scale

– A commitment to partners, flexibility, and a good relationship with Bosch, the parent company, enabled scale to happen quickly... for S&ST.
Interview - Learn to Leap #8

Scaling a start-up: Launching innovative products in international markets

– Expanding internationally is a major step in the life of a start-up, one involving a number of important considerations. Here’s... how Impossible Foods is tackling the challenge.
Article

Harnessing the power of simplicity in a complex consumer-product environment

– Companies can generate significant value by deliberately managing sources of complexity, including those presented by the COVID-19... landscape.
Article

Performance branding and how it is reinventing marketing ROI

– Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how.
Interview

Instilling a company-wide growth mind-set to achieve both short- and long-term growth

– Growth for Scout24 requires a “three-sided” view of the customer.
Interview

Focusing on customers and team mind-sets to deliver growth

– The key to achieving sustainable growth at Danone is a strategy focused on what customers want and building up a growth mind-set... within the business.
Interview

Focusing on culture to drive growth

– Embracing a growth mind-set and working with customers to develop innovative new products has been the recipe for growth at Amcor.
Interview

How purpose-driven growth and a strong culture can beat the market

– The foundation of growth strategy at Mondelēz is built on focusing the company, from leadership to the front lines, on a shared... purpose.
Article

Executive quick take: A guide to implementing marketing-and-sales transformations that unlock sustainable growth

– Above-market growth in today’s competitive environment means becoming more flexible and agile and adopting multiple marketing... strategies.
Article

Marketing’s moment is now: The C-suite partnership to deliver on growth

– Is your marketing executive a Unifier, Loner, or Friend? The CMO’s rapport with the C-suite is crucial in establishing marketing’s... role as a growth driver.
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