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Marketing Organization & Operations

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Interview

Growth transformation: Delivering on a diversified set of e-commerce growth strategies

– Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.
Survey

Mastering three strategies of organic growth

– Organic growth is key to companies’ futures. According to survey results, the best firms follow more than one path to achieve... it and also are better at developing the right capabilities to support it.
Article

Why your call center is only getting noisier

– Investing in digital solutions to reduce call volumes and costs may not pay off if customer experience isn’t central to the effort.
Article - McKinsey Quarterly

Culture for a digital age

– Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these... cultural problems is no longer optional.
Article

Merge to grow: Realizing the full commercial potential of your merger

– Companies can protect existing, and drive new, revenue by focusing on seven activities.
Article

Creativity’s bottom line: How winning companies turn creativity into business value and growth

– Top-performing companies use four key management practices to turn creativity into value.
Article - McKinsey Quarterly

Landing the megadeal: Seven keys to closing big sales that make money

– Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.
Interview

Discussions on digital: The new world of marketing

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing—and... where to spend it.
Article

Presentation: “Haves” and “have-mores”: the accelerating digitization of the US economy

– Digitization is penetrating every aspect of business, and creating significant challenges and opportunities across almost every... sector, according to latest McKinsey Global Institute report.
Article

Infographic: The five components of digital marketing operations

– Successful digital marketing has five components. Companies that master them all can beat out their competitors.
Article

An inside view: Turning pricing into long-term value

– How one company successfully changed its culture to better use data for pricing—and profit.