Skip to main content

Infographic: Five digital trends shaking up Europe

Europe’s second digital “big bang” is creating profound changes that companies need to adapt to if they want to grow.

A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data.

Five digital trends shaking up Europe
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com