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Special collection

Global surveys of consumer sentiment during the coronavirus crisis

Special Report

Article - Updated with September data

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

– As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across countries.

Highlights

Article

US consumer sentiment and behaviors during the coronavirus crisis

– Amidst the Delta variant, US consumers exhibited strong optimism and spend in July and August, driven by higher-income and younger... consumers.
Article

The great consumer shift: Ten charts that show how US shopping behavior is changing

– Our research indicates what consumers will continue to value as the coronavirus crisis evolves.
Interview

Customer loyalty: The new generation

– Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials... for success.
Article

US consumer-packaged-goods advertising in the next normal

– The recovery in the United States will be nonlinear and granular. Three marketing capabilities will separate leaders from the... pack.

Surveys by country