Global surveys of consumer sentiment during the coronavirus crisis
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Global surveys of consumer sentiment during the coronavirus crisis

Special Report

Article - Updated with September data

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

– As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across countries.



Survey: US consumer sentiment during the coronavirus crisis

– Although American optimism is recovering, consumers remain worried about spending and safety during the ongoing COVID-19 crisis.

The great consumer shift: Ten charts that show how US shopping behavior is changing

– Our research indicates what consumers will continue to value as the coronavirus crisis evolves.

Customer loyalty: The new generation

– Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials... for success.

US consumer-packaged-goods advertising in the next normal

– The recovery in the United States will be nonlinear and granular. Three marketing capabilities will separate leaders from the... pack.

Surveys by country

Regional views

Asia-Pacific surveys

Regional views

African and Middle East surveys