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Article

How precision revenue growth management transforms CPG promotions

– Consumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion... performance—and the bottom line.
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Sign up now: Creating consumer—and business—value with subscriptions

– Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering... stability and growth.
Article

A customer-centric approach to marketing in a privacy-first world

– Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party... data strategy must have the customer relationship at its core.
Article

Creating strong digital B2B channels at industrial companies

– The digital solutions common at many companies are new to most industrials. How can digitization take root in this complex industry?
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Omnichannel: The path to value

– Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
Article

Seven principles for achieving transformational growth

– Dogged persistence and nimble execution underscore a set of proven ground rules for growth.
Article

Majid Al Futtaim’s new growth formula: Innovate fast, stay ahead, work the ecosystem

– This Dubai-based conglomerate outpaces competition by adhering to its long-term vision and seizing opportunities quickly—with... the help of an ecosystem of external partners.
Article

By the numbers: What drives sales-growth outperformance

– New data reveals that outperformers are ahead of the pack where it matters in insights, agility, talent, and tech.
Video

Omnichannel shopping in 2030

– Four McKinsey leaders envision the future of retail.
Article

The big reset: Data-driven marketing in the next normal

– Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19.
Article

Why every business needs a full-funnel marketing strategy

– Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
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