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Case study: Building a customer-centric B2B organization

– A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved... its bottom line.
Article

These eight charts show how COVID-19 has changed B2B sales forever

– New analysis makes it clear: For B2B sales, digital is the wave of the future.
Article

Derisking corporate business launches: Five steps to overcome the most common pitfalls

– Launching new businesses is inherently risky. Successful launches are marked by how well companies connect with their customers.
Survey

Survey: US consumer sentiment during the coronavirus crisis

– Although American optimism is recovering, consumers remain worried about spending and safety during the ongoing COVID-19 crisis.
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How European marketing-and-sales leaders handle COVID-19’s effects

– To mitigate the financial impacts of the pandemic, executives focus on consumer needs and reorganizing their businesses for the... next normal.
Article

Consumers with food allergies: A growing market remains underserved

– A quarter of Americans now avoid allergens in the food they buy—and tell us they are hungry for innovation.
Survey

How consumers’ behavior in car buying and mobility is changing amid COVID-19

– A freeze in mobility was one of the most visible signs of the COVID-19 pandemic. Now that economies are opening up again, how... are mobility behavior and car sales changing?
Survey

Survey: Australian consumer sentiment during the coronavirus crisis

– As containment measures have been lifted, Australian consumers’ optimism has returned to April levels, though spending intent... is still negative.
Survey

Survey: Canadian consumer sentiment during the coronavirus crisis

– Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting... impact on the economy.
Survey

Survey: Mexican consumer sentiment during the coronavirus crisis

– Optimism in Mexico’s economic recovery has increased above levels seen in previous months, even as a majority of consumers... see a decline in income and spending.
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Meet the next-normal consumer

– Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick... will help companies plan for the recovery.
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