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Consumer Insights & Analytics



Case study: Building a customer-centric B2B organization

– A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved... its bottom line.

These eight charts show how COVID-19 has changed B2B sales forever

– New analysis makes it clear: For B2B sales, digital is the wave of the future.

Derisking corporate business launches: Five steps to overcome the most common pitfalls

– Launching new businesses is inherently risky. Successful launches are marked by how well companies connect with their customers.

Survey: US consumer sentiment during the coronavirus crisis

– Although American optimism is recovering, consumers remain worried about spending and safety during the ongoing COVID-19 crisis.

How European marketing-and-sales leaders handle COVID-19’s effects

– To mitigate the financial impacts of the pandemic, executives focus on consumer needs and reorganizing their businesses for the... next normal.

Consumers with food allergies: A growing market remains underserved

– A quarter of Americans now avoid allergens in the food they buy—and tell us they are hungry for innovation.

How consumers’ behavior in car buying and mobility is changing amid COVID-19

– A freeze in mobility was one of the most visible signs of the COVID-19 pandemic. Now that economies are opening up again, how... are mobility behavior and car sales changing?

Survey: Australian consumer sentiment during the coronavirus crisis

– As containment measures have been lifted, Australian consumers’ optimism has returned to April levels, though spending intent... is still negative.

Survey: Canadian consumer sentiment during the coronavirus crisis

– Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting... impact on the economy.

Survey: Mexican consumer sentiment during the coronavirus crisis

– Optimism in Mexico’s economic recovery has increased above levels seen in previous months, even as a majority of consumers... see a decline in income and spending.

Meet the next-normal consumer

– Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick... will help companies plan for the recovery.
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