Black Friday shopping report: Consumer habits are changing fast

Black Friday report 2017: Consumer sentiment is riding high

This report provides a detailed snapshot of consumer shopping intentions and potential behaviors for Black Friday.

As retailers on both sides of the Atlantic prepare to gear up for the event, the Black Friday 2017 Shopping Report provides deep insights into consumer expectations surrounding Black Friday—alongside a detailed snapshot of their shopping intentions and potential behaviors on the day. This year’s survey examines:

  • Consumer sentiment toward Black Friday—whether consumers intend to shop and, if so, their motivations for doing so
  • The top product categories consumers propose to shop—evaluating what’s trending with consumers and how much they anticipate spending compared to last year
  • Online, in-store or both—fuelled by the drive to get a bargain, will the convenience and ease of digital channels win out over shopping in the physical store?