Cannes Lions 2019
Back to Marketing & Sales

What CEOs really think about marketing, creativity, and growth

June 17-21

What drives the value of creativity

McKinsey and Cannes Lions have partnered together to quantify the impact of creativity and track the evolution of its definition.

Our session

What CEOs really think about marketing, creativity, and growth

Thursday, June 20

11:15-11:45 (30 min), Debussy Theatre

Jason Heller and Julien Boudet will unveil our findings from our latest study that highlights the evolving expectations of the modern marketing organization in the eyes of the CEO – and by extension the CFO, and board of directors.

Cannes 2018

At Cannes Lions Festival 2018, Jason Heller and Brian Gregg presented findings from our study on how the best performing marketing organizations make creativity thrive in a data-driven, agile, post-mobile era.

Meet our experts at Cannes

Partner, Munich

Thomas Bauer

Brings deep expertise in marketing-performance optimization to help leading brands across industries and geographies transform... their brand management and marketing investment in an increasingly digitized marketing world
Senior Partner, San Francisco

Brian Gregg

Enables clients to achieve above-market growth by combining advanced analytics, consumer insights, and agile operating models... to power commercial excellence. Deep expertise in digital marketing, e-commerce, multichannel excellence, customer experience, and customer-relationship management/loyalty.
Partner, New York

Marc Brodherson

A leader in our work in consumer internet, media, and B2B information services, helping companies across the media and advertising... ecosystem, as well as legal, regulatory, and financial services, harness digital technology and data to build new businesses and transform existing ones
Senior Partner, Düsseldorf

Jesko Perrey

Helps clients deliver above-market growth by transforming their marketing and sales capabilities. Leads our Marketing and Sales... Practice globally
Associate Partner, São Paulo

Marcelo Tripoli

Advises executives as they seek to understand the impact of the digital world on their business and respond in ways that create... competitive advantage

Featured Insights


The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

– Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s... how they do it.

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

– Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s... marketing leaders are adapting.

Spinning customer insights into business gold

– Few healthcare organizations fully leverage customer insights to drive decision making and performance. Here’s how you can translate... that data into concrete business initiatives.
Interactive - McKinsey Quarterly

Five Fifty: You better shop around

– Used to be loyalty was everything. Now consumers would rather shop than stay faithful.

Getting personalization to work for your company and your customers

– Personalization may seem complex, but the best companies know how to use it to drive growth quickly.

How the mall business can reinvent itself for the digital age

– The digital shopping revolution offers new opportunities to mall operators agile enough to seize them.

Creativity’s bottom line: How winning companies turn creativity into business value and growth

– Top-performing companies use four key management practices to turn creativity into value.
Blog Post

Five things you may not know about Digital McKinsey

– A sample of some of the new and unexpected (for some) directions Digital McKinsey is taking.

Related Insights

Subscribe to our newsletter

Receive updates on recent reports and articles from our Marketing & Sales Practice.

Related Practices

Media & Entertainment

Find out how we work with media and entertainment companies across the ecosystem—from advertisers, content providers and aggregators, distribution players, and digital media companies—providing expertise on a global basis.

Marketing & Sales

Learn how we help companies across industries and geographies strengthen their marketing capabilities. We advise them on digital processes, analytics, pricing, channel and sales management, and branding.

Digital McKinsey

Learn how we help clients use digital to create value by reinventing the core of their business.

Connect with our Marketing & Sales Practice