Cannes 2018
Cannes Lions 2018
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Redefining Creativity in the Data-Driven Age

June 18-22, Cannes

What drives the value of creativity

Join McKinsey—in partnership with Cannes Lions—to hear our latest findings on how to quantify the impact of creativity and track the evolution of its definition.

Our session

Jason and Brian

Redefining Creativity in the Data-Driven Age

Monday, June 18

14:00 (30min), Debussy Theatre, Palais 1

Jason Heller and Brian Gregg will unveil our findings from our latest study on how the best performing marketing organizations make creativity thrive in a data-driven, agile, post-mobile era.

Learn more about the session

Networking Reception

If you are planning a visit to the Riviera this year, join us on the sunny MediaMath rooftop for an early evening cocktail reception. Please note RSVP is required to attend.

Tuesday, June 19
2 Boulevard de la Croisette, Cannes Provence-Alpes-Côte d’Azur

From Cannes last year

At last year’s Cannes Lions Festival, Jason Heller presented our work in establishing a link between creativity and business performance. Through our Award Creativity Score index based on 16 years of Cannes awards data, our analysis showed creativity is in fact associated with superior performance.

Meet our experts at Cannes

Partner, Munich

Thomas Bauer

Brings deep expertise in marketing-performance optimization to help leading brands across industries and geographies transform... their brand management and marketing investment in an increasingly digitized marketing world
Partner, Seattle

Julien Boudet

Advises consumer-focused companies on marketing, e-commerce, and operations, driving the digital transformation of their business
Partner, New York

Marc Brodherson

A leader in our work in consumer internet, media, and B2B information services, helping companies across the media and advertising... ecosystem, as well as legal, regulatory, and financial services, harness digital technology and data to build new businesses and transform existing ones
Sascha Lehmann
Partner, Frankfurt

Sascha Lehmann

Brings widespread knowledge and deep expertise to consumer and industrial companies in marketing strategy and branding topics.
Roberto Longo
Associate Partner, London

Roberto Longo

Supports global businesses in their digitization and growth with deep experience in marketing performance optimization.
Senior Partner, Düsseldorf

Jesko Perrey

Helps clients deliver above-market growth by transforming their marketing and sales capabilities. Leads our Marketing and Sales... Practice globally
Partner, London

Björn Timelin

Helps leading consumer-facing companies—including consumer packaged goods, retail, and luxury goods companies—to make... better strategic and commercial choices and build stronger capabilities
Associate Partner, São Paulo

Marcelo Tripoli

Advises executives as they seek to understand the impact of the digital world on their business and respond in ways that create... competitive advantage

Featured Insights


The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

– Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s... how they do it.

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

– Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s... marketing leaders are adapting.

Spinning customer insights into business gold

– Few healthcare organizations fully leverage customer insights to drive decision making and performance. Here’s how you can translate... that data into concrete business initiatives.
Interactive - McKinsey Quarterly

Five Fifty: You better shop around

– Used to be loyalty was everything. Now consumers would rather shop than stay faithful.

Getting personalization to work for your company and your customers

– Personalization may seem complex, but the best companies know how to use it to drive growth quickly.

How the mall business can reinvent itself for the digital age

– The digital shopping revolution offers new opportunities to mall operators agile enough to seize them.

Creativity’s bottom line: How winning companies turn creativity into business value and growth

– Top-performing companies use four key management practices to turn creativity into value.
Blog Post

Five things you may not know about Digital McKinsey

– A sample of some of the new and unexpected (for some) directions Digital McKinsey is taking.

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