Personalization

In an increasingly digital world, expectations of a company’s services are at an all-time high. Consumers require a seamless experience, and they want to be shown the products and services relevant to them. Companies that understand consumer actions and invest in personalized marketing can deliver an experience their customers truly care about, ultimately increasing retention and customer acquisition.

However, personalizing your communication is extremely difficult. Companies need to build a solid data foundation, interpret the massive amounts of data at their disposal, and move to an agile way of working that allows them to implement initiatives quickly and at scale.

Periscope’s  broad range of solutions helps companies build personalization capabilities to drive revenue growth and maximize conversions.

Personalization Advisor powered by Dynamic Yield, provides end-to-end personalization support: everything from setting up the customer data platform and consumer decisioning suite, to designing personalization campaigns. Periscope’s core offering helps companies deliver the right experience to the right customer, through the right channel, at the right time.

• Personalize customer experiences across channels with a best-in-class, intuitive, easy-to-implement decisioning engine
• Reduce the time and resources needed to create, test, evaluate, and scale personalized campaigns using methods like automated campaign selection and AI-based product recommendations across all stages of the customer journey
• Implement organizational best practices through strategic insights, focus workshops, and agile operating models
• Build capabilities to ensure your team can run future personalization campaigns and approach customers with a buyer’s journey mindset

For more information about our Personalization offerings below, contact us:

• Segment Analytics
• Next-Product-to-Buy Analytics
• Personalization Diagnostics
• Agile Marketing