How can you better understand evolving customer behavior? What’s the killer formula for getting the right initial ticket and in-season pricing? How can you outperform your competitors?
Knowing how your customers shop, how they respond to pricing, and what items they are most sensitive to is a complex effort. And even more so when you don’t know how to tap into your data... and your competitors are rapidly closing in. Fast-shifting markets place enormous pressure on retailers but also offer massive opportunities-if you can get your pricing right.