Market Guide for Trade Promotion Management and Optimization is a “must-read” to understand technology's role in trade promotion optimization and how it could help to enable better visibility, analysis, and collaboration with retailers.
Access the full report at the Gartner download page here
*"Market Guide for Trade Promotion Management and Optimization", August 10, 2015, Dale Hagemeyer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.