Growth, Marketing & Sales Insights

Article

Four ways to achieve pricing excellence in retail marketplaces

– Sellers typically control what retail marketplaces charge for their products, but retailers have options to keep pricing competitive—and customers loyal.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Interactive

Winning in loyalty

– To strengthen customer loyalty, strengthen your value proposition.
Article

How green can green growth be?

– The transition to net-zero greenhouse-gas emissions will take trillions of dollars and several decades. Here’s how B2B leaders... can extract maximum value from the journey.
Article

Getting personal: How banks can win with consumers

– The secret to at-scale personalization isn’t just the analytics. It’s the ecosystem organizations set up to use the... analytics well.
Survey

European consumers increasingly react to the stress of rising prices

– The latest Consumer Pulse Survey shows that, across Europe, people are continuing to adopt new behaviors in response to new stressors.

Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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On-demand Webinars and Podcasts

Webcast

Driving radical growth through business-building: Creativity, analytics, and purpose

– The pandemic shattered the concept of “normal” and permanently reshaped consumer behavior by fast-forwarding us ten years into the digital future.

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Report

Emerging cautiously: Australian consumers in 2022

– Our latest Australian consumer survey has found five emerging themes that describe consumer optimism, spending habits, and shopping... transformations coming out of the COVID-19 pandemic.
Interview

Author Talks: Older, wiser, and not going anywhere

– As people live longer and work longer, the market for where they spend their money continues to grow in size and variety.
Podcast

US consumer spending and sentiment remains strong, so far

– McKinsey’s Brian Gregg speaks with Dan Loney on consumer spending in a recent episode of the Wharton Business Daily Podcast.
Article

Five trends shaping tomorrow’s luxury-car market

– Luxury-car sales continue to surpass the mass market in terms of growth, profitability, and buzz. Here’s why.
Article

Choosing to grow: The leader’s blueprint

– Driving sustainable, inclusive growth requires the right mindset, strategy, and capabilities. Here are some steps that could help... foster successful growth.
Article

Commerce media: The new force transforming advertising

– Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential... trillion-dollar-plus value.
Article

Opportunities for e-commerce success in Europe: Retail media networks

– Traditional retailers can join the boom in online shopping and digital commerce through retail media networks—a fast-growing... profit stream.
Article

How the operating model can unlock the full power of customer experience

– By embedding customer experience within the organization and its operating model, companies can provide superior customer experience... and realize tangible business impact.
Article

Opportunity knocks for Europe’s digital consumer: Digital trends show big gains and new opportunities

– Despite still high digital adoption rates, our latest Digital Sentiment Survey finds that consumers are uncertain about the future.... But clear opportunities for digital growth exist for companies that know where to look.
Article

CX without design only gets you halfway

– When mapping out the customer journey, combining traditional CX practices with user-centered design processes has proven to bring... the greatest value.
Interactive

Value creation in the metaverse

– With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
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