In Sweden, most consumers still believe that the economic impact will last more than six months, although there was a slight increase in optimism in recent weeks. Most consumers still believe the impact of the crisis on their routines will continue to last well beyond two months. As a result, they expect to continue cutting back on spending across all categories, except groceries and non-food child products. While spending intent has declined for both channels, it is more pronounced for in-store shopping than online.
These exhibits are based on survey data collected in Sweden from June 18–21, 2020. Check back for regular updates on Sweden consumer sentiments, behaviors, income, spending, and expectations.