ALL INSIGHTS

Article

Growth sprouts for SMEs in e-commerce

– Small and medium-size enterprises (SMEs) can capture a share of Europe’s booming online home-and-garden market—if... they fine-tune customer insights and build new capabilities.
Survey

How inflation and the conflict in Ukraine are impacting European consumers

– The latest Consumer Pulse survey shows that, across Europe, people have changed their habits and adopted new behaviors in response... to new stressors.
Article

The future of B2B sales is hybrid

– Since B2B buyers are using more channels, B2B sellers must, too.
Article

Open-source e-commerce: The next wave of value for the enterprise

– Moving to open-source e-commerce has significant benefits, but companies must be willing to embrace a broader digital culture.
Article

How industrial companies can put e-commerce at the heart of their growth strategy

– How can industrial companies maintain strong bonds with distributors while cultivating direct sales through e-commerce?
Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Article

Creating strong digital B2B channels at industrial companies

– The digital solutions common at many companies are new to most industrials. How can digitization take root in this complex industry?
Article

By the numbers: What drives sales-growth outperformance

– New data reveals that outperformers are ahead of the pack where it matters in insights, agility, talent, and tech.
Article

The data gambit: How large B2B companies can outmaneuver start-ups

– Incumbents often overlook the value of their most significant asset: their own data.
Article

The second COVID-19 lockdown in Europe: Implications for automotive retail

– As COVID-19 continues to spread, new shutdown measures in Europe could create additional complications for automotive retailers.
Article

Think fast: How to accelerate e-commerce growth

– The most critical tools in successful e-commerce expansion are customer-centricity and a test-and-learn mindset.
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