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Digital Marketing & Multichannel



Marketing to the multifaceted Black consumer

– To attract Black consumers, brands must demonstrate quality, social mission, and good value.

The future of B2B sales is hybrid

– Since B2B buyers are using more channels, B2B sellers must, too.

As the cookie crumbles, three strategies for advertisers to thrive

– Here is how brands can adapt their online advertising to compete in a dramatically changing landscape.

Six customer experience pitfalls to avoid

– To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan,... execute, and sustain the transformation.

Building next-generation B2B sales capabilities

– The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.

Five ways to ADAPT pricing to inflation

– Price adjustments due to inflation call for nuanced approaches that, when done well, can strengthen customer relationships and... overall margins.

The rise of commerce media: The opportunity for CPGs

– Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.

The rise of commerce media

– Commerce media is transforming advertising by using data to close the transaction loop.

Insights to impact: Creating and sustaining data-driven commercial growth

– How B2B sales pioneers empower their sellers and drive sustained growth with data and analytics.

The six must-haves to achieve breakthrough growth in e-commerce D2C

– With e-commerce surging, building direct-to-consumer capabilities is more important than ever—but how do companies truly... scale their D2C business?

B2B commercial analytics: What outperformers do

– B2B companies that successfully apply commercial analytics are uncommon—and more likely to achieve uncommon success. Outperformers... share four behaviors.
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