As retailers on both sides of the Atlantic prepare to gear up for the event, the Black Friday 2017 Shopping Report provides deep insights into consumer expectations surrounding Black Friday—alongside a detailed snapshot of their shopping intentions and potential behaviors on the day. This year’s survey examines:
- Consumer sentiment toward Black Friday—whether consumers intend to shop and, if so, their motivations for doing so
- The top product categories consumers propose to shop—evaluating what’s trending with consumers and how much they anticipate spending compared to last year
- Online, in-store or both—fuelled by the drive to get a bargain, will the convenience and ease of digital channels win out over shopping in the physical store?