Welcome to McKinsey Brazil

Welcome to McKinsey Brazil

Serving clients in one of the most productive, creative, and innovative regions in the world

Welcome to our knowledge hub where you will find strategically relevant, market-focused insights from McKinsey’s leading experts and other world leaders.

RECOMMENDED READING

Report

Double-clicking on the Chinese consumer

– A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape.
Discussion Paper - McKinsey Global Institute

Notes from the AI frontier: Applications and value of deep learning

– An analysis of more than 400 use cases across 19 industries and nine business functions highlights the broad use and significant... economic potential of advanced AI techniques.
Article

The need for speed: Capturing today’s fashion consumer

– Top performers are using data analytics and consumer insights to stay ahead of the pack.

View insights by topic

Insights

Survey

How the implementation of organizational change is evolving

– Digital solutions pose new and unique challenges to the implementation of major change efforts. But the capabilities that support... better outcomes remain as critical as ever, a new survey shows.
Article

Are you ready for 5G?

– Smart operators will consider seven no-regrets moves to position themselves for advantage amid radically changing industry dynamics.
Article

How are consumers feeling about their finances?

– In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.
Report - McKinsey Global Institute

Solving the productivity puzzle

– New research uncovers how three waves collided to create historically low productivity growth but finds the potential for it to... recover to 2 percent or more.
Article - McKinsey Quarterly

Strategy to beat the odds

– If you internalize the real odds of strategy, you can tame its social side and make big moves.
Article - McKinsey Global Institute

Retraining and reskilling workers in the age of automation

– Executives increasingly see investing in retraining and “upskilling” existing workers as an urgent business priority... that companies, not governments, must lead on.
Article

Why zero-based budgeting makes sense again

– Advanced digitization, enhanced behavioral understanding, and smarter organizational and governance models spark a renaissance... for a decades-old methodology.
Article - McKinsey Quarterly

Why digital strategies fail

– Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means... to compete. Companies should watch out for five pitfalls.
Article - McKinsey Quarterly

What AI can and can’t do (yet) for your business

– Artificial intelligence is a moving target. Here’s how to take better aim.
Article

Why you need a CTO—and how to make her successful

– Feeling unprepared for technical disruption? A well-structured role for a chief technology officer is a first line of defense.
Article

Artificial intelligence: The time to act is now

– Artificial intelligence will soon change how we conduct our daily lives. Are companies prepared to capture value from the... oncoming wave of innovation?
Article

More than a feeling: Ten design practices to deliver business value

– As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often... follow ten best practices.
Article

Attracting and retaining the right talent

– The best workers do the best and the most work. But many companies do an awful job of finding and keeping them.
Report - McKinsey Global Institute

Jobs lost, jobs gained: What the future of work will mean for jobs, skills, and wages

– In an era marked by rapid advances in automation and artificial intelligence, new research assesses the jobs lost and jobs gained... under different scenarios through 2030.
Interview - McKinsey Quarterly

Rethinking the workplace: Flexibility, fairness, and enlightened automation

– People aren’t powerless in the face of new technologies; the future of work is up to us.
Article

Should CPG manufacturers go direct to consumer—and, if so, how?

– The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag.... Which ones actually work?
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McKinsey in Brazil

Our work in Brazil

We are committed to helping our clients develop new strategies, improve organizational performance, increase efficiency in operations, and navigate uncertainties to reach new levels of growth. We serve a broad range of clients across different industries, in the financial sector, telecommunications, public services, basic materials, manufacturing, retail and consumer goods, and many others. McKinsey’s global expertise helps leading organizations in Brazil and the surrounding region solve their most challenging problems.

Careers in Brazil

At McKinsey Brazil, expect the unexpected. You’ll work alongside leaders of the world’s top 100 companies and numerous emerging start-ups. No two projects will be alike. Each will be meaningful, creative, and original as you work with global teams on clean tech, big data, innovative M&A, digital reinvention, and new paradigms in education and healthcare. Working with McKinsey could be a challenging and rewarding next step.
Brazil

Our locations

Rio de Janeiro

Praia de Botafogo, 300
Centro Empresarial Botafogo, 13º andar
22250-905 Rio de Janeiro, RJ
Brazil

Voice: +55 (21) 2559 5000
Fax: +55 (21) 2559 5050

https://maps.google.com/maps?q=Praia de Botafogo, 300 Centro Empresarial Botafogo, 13º andar 22250-905 Rio de Janeiro, RJ Brazil

Salvador

Av. Tancredo Neves, 620
Ed. Mundo Plaza, 12º andar
41820-020 Salvador, BA
Brazil

Voice: +55 (71) 3273-6300
Fax: +55 (71) 3273 6308

https://maps.google.com/maps?q=Av. Tancredo Neves, 620 Ed. Mundo Plaza, 12º andar 41820-020 Salvador, BA Brazil

São Paulo

Rua Fidêncio Ramos 308, Torre A
Vila Olímpia
04551-010 São Paulo, SP
Brazil

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Fax: +55 (11) 5189 1700

https://maps.google.com/maps?q=-23.5948951,-46.6870533&z=15

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