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Article - McKinsey Quarterly
The evolution of social technologies
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Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?
Article
For daily fantasy-sports operators, the curse of too much skill
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Fantasy-sports leagues are red hot. But ensuring recreational players stay involved presents a fundamental operating challenge....
Article
Is sports sponsorship worth it?
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How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here...