Marketing & Sales

Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers...

New trends are forcing sales leaders to rethink how they sell. The right investment in sales operations can unlock sustainable...

By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can...

Large companies have become increasingly sophisticated negotiators. In response, smart selling organizations are upgrading how...

The evolution of mobile is still transforming our world, from how we work and shop to how we heat our homes. Brian Gregg leads...

A successful customer experience strategy starts with an aspiration centered on what matters to customers and empowering frontline...

To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more...

Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly....

New data and better coordination can create value in the sales channel.

B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations....

Global pharma companies are missing a chance to serve Brazil’s increasingly prosperous and growing middle class.