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Partnering with China’s retailers: A guide for consumer-goods companies

– Companies must tailor their key-account-management model and capabilities to the Chinese context.

What’s new—and what’s next—in consumer behavior around the world?

– Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand... the shifting landscape and improve the customer experience.

Lessons from Latin America’s leading consumer-goods companies

– Our survey of local and multinational companies yields useful lessons in how to navigate the dynamic Latin American market.

Meet the new Brazilian consumer

– Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?
Article - McKinsey Global Institute

Can Latin America reignite growth by connecting with consumers?

– The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth... both globally and at home.
Report - McKinsey Global Institute

Urban world: The global consumers to watch

– Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of... consumers are set to generate half of global urban consumption growth from 2015 to 2030.

Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.

The consumer sector in 2030: Trends and questions to consider

– In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?

Achieving customer-management excellence in emerging markets

– Winners ask four critical questions about market-by-market growth, then tailor their channel-management approaches accordingly.

Getting the most out of your sustainability program

– Sustainability initiatives won’t create lasting value if they’re poorly managed. Here are four lessons from companies... that are doing it right.

Is your company a value creator or a value destroyer?

– By looking at performance through the lens of economic profit, retailers can better understand the effectiveness of their business... strategies.

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