Top 10 in marketing and sales | 2014

This year’s most popular articles on marketing and sales

1. Digitizing the consumer decision journey

In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. more

2. Why marketers should keep sending you emails

There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. more

3. Mastering digital marketing

The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers. more

4. The three Cs of customer satisfaction: Consistency, consistency, consistency

It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention. more

5. Using marketing analytics to drive superior growth

Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach. more

6. The changing face of marketing

This classic article from the McKinsey Quarterly archive analyzes six major changes that promised to transform future marketing efforts. These forces have largely proved to be as influential as predicted and continue to shape today’s challenges. more