McKinsey and Company
McKinsey Classics | January 2015
 
The do-or-die struggle for growth
Why do companies grow?
Does following best practice in strategy, marketing, operations, and organization generally make it possible for companies to increase their revenues consistently—or does that kind of growth usually require something more? Ten years ago, a team of McKinsey authors suggested a provocative answer. Read “The do-or-die struggle for growth” and follow our ongoing new series explaining why growth matters, where it can be found, and how to unlock it.
Related reading
Do you have the right leaders for your growth strategies? July 2011
A fine-grained view of the sources of growth April 2008
The granularity of growth May 2007
Just-in-time strategy for a turbulent world June 2002
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