Introducing you to the McKinsey Insights iPad app

We want to share some exciting news: we have just released the McKinsey Insights iPad app, which provides mobile access to the latest perspectives from across our industry and functional practices, the McKinsey Global Institute, and McKinsey Quarterly.

You can install the app directly from the Apple store. The app allows you to browse and search articles, videos, and podcasts by theme, industry, function, region and source; to create personalized reading lists that are accessible offline; to be notified when new content is published; and to share articles instantly via email and social networks.

We are delighted to be able to share the very best of our thinking in this way. The app will continue to evolve with new features, and an Android based version will be available in early 2014.

Best regards,
Rik Kirkland
Partner, Global Publishing