Generative AI is already reshaping business, society, and our everyday lives. McKinsey research estimates the technology could generate between $2.6 trillion and $4.4 trillion annually for the global economy, while increasing the impact of holistic AI use by 15 to 40 percent.
To help individuals, business, and society harness this potential, McKinsey has joined the MIT Generative AI Impact Consortium as a consulting advisor. The Consortium is a collaboration between industry leaders and MIT’s top thinkers founded earlier this year. The goal of the Consortium is to ensure that the transformative potential of generative AI reshapes our world in ways that create broad-based value—for businesses, individuals, and society as a whole.
“Generative AI and large language models [LLMs] are reshaping everything, with applications stretching across diverse sectors,” says Anantha Chandrakasan, MIT Provost, who leads the Consortium. “As we push forward with newer and more efficient models, MIT’s Generative AI Impact Consortium is committed to guiding their development and impact on the world.”
McKinsey and its AI arm, QuantumBlack, will serve as exclusive advisors to the Consortium, working with members to shape how the latest in generative AI can be applied across industries to benefit society. Our firm will contribute to professional education for Consortium members by designing and piloting “Inspire & Learn” sessions, which include generative AI learnings, use cases, visits to MIT, and hands-on exercises.
“The industry is moving quickly to harness the transformative potential of generative AI—not just to boost productivity, but to fundamentally rewire how their businesses operate,” said Delphine Zurkiya, a senior partner at McKinsey. “McKinsey research shows nearly 80 percent of organizations are now using generative AI—but most still need to unlock its impact at scale to benefit their stakeholders. By being part of the MIT Generative AI Impact Consortium, McKinsey aims to help shape the next wave of innovation and ensure generative AI delivers lasting impact and true productivity gains for both business and society,” she said.
At the core of the Consortium’s mission is collaboration, and McKinsey joins founding members Analog Devices, The Coca-Cola Co., OpenAI, Tata Group, SK Telecom, and TWG Global.
With AI poised to disrupt industries and create new opportunities, this collaboration—and diversity of perspectives—will be critical to ensure that change benefits both businesses and society, whether that’s preparing the workforce for the future of work, accelerating generative AI’s adoption across all users and geographies, or ensuring thoughtful safety and ethical guardrails are in place for different use cases.
“With its deep technical expertise and industry insights around generative AI, McKinsey will be an important advisor in shaping our research priorities and enterprise technology roadmaps, as well as supporting our continued professional education efforts,” says Vivek Farias, a professor at the MIT Sloan School. “Ultimately, our Consortium will measure its success by how well its work creates value for businesses and research alike, helps people, and fulfills the promise of AI for generations to come.”
This collaboration aligns with McKinsey’s broader commitment to helping shape a future where generative AI drives inclusive economic growth, supports workforce evolution, and fosters sustainable innovation on a global scale.