How Karaca is bringing innovation to the heart of homeware

In 1973, the Karaca Group of Companies began production in a glass workshop in Istanbul under the name “Karaca Züccaciye.” Today, the family-owned business encompasses 11 brands, operates 305 stores, and manages more than 2,000 points of sale across 43 countries. 

Now in its second generation and approaching $1 billion in annual global revenue, Karaca is one of Türkiye’s largest homeware retailers, with its cutlery, tableware, cookware, home textiles, and appliances gracing dinner tables for over 50 years.

With e-commerce reshaping retail, Karaca partnered with McKinsey to help expand and deepen its use of AI—uncovering opportunities to drive innovation while delivering greater efficiency, savings, and value.

Read more about how Karaca turned AI innovation into measurable impact across its organization.

A family-owned kitchen and homeware company brings the power of AI to the dinner table

 

 

 

Never miss a story

Stay updated about McKinsey news as it happens