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The New Possible
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McKinsey Design

The New Possible: Human Stories Shaping a Post-COVID-19 World

Every day, what we knew as normal before coronavirus fades away, and we find ourselves in a transitional space where we cope with the crisis day by day and wonder what we’ll be doing whenever the next normal arrives.
Interactive

The Emotion Archive

Explore the reflections of 122 people around the world on how they coped with the COVID-19 crisis.

Introducing the New Possible

– A series of human stories and perspectives on how COVID-19 is challenging and changing our lives and livelihoods.

HUMAN STORIES

Article

The New Possible and what’s next

– The journey was enlightening. Here’s where we go from here.
Article

Relation-shifts

– What we’ve learned being together, being apart, and being virtual
Article

Acknowledged but unaddressed

– The COVID-19 crisis and global mental health
Article

The careful economy

– How financial stability, security, and safety are being redefined for an uncertain future
Article

Reflections in crisis

– How the lockdown is helping us rediscover what’s important
Video

Meet our participants

– The people behind the stories
Article

Bridging the new divides

– Making work-from-home work better

8

countries

100+

participants

150+

hours of ethnographic research

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