Fortune or fiction? The real value of a digital and AI transformation in CPG

A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts.
Create long-term valueGet to know QuantumBlack, our AI arm

TRENDING INSIGHTS

Value beyond the hype

The secret behind the 30% of tech investments that succeed? It’s never just tech. At McKinsey, we unlock the power of AI, transform legacy technology into a competitive advantage, and build new tech businesses. We do this by rewiring strategy, organization, operating model, data, capabilities, and culture to deliver value beyond the hype.
Unlock tech's full potential

America’s small businesses: Time to think big

As we found with their global counterparts, US MSMEs struggle with productivity. However, by affiliating with other businesses—both large and small—they can maximize their potential.
Reach the next level of growth

Time to place our bets: Europe’s AI opportunity

Boosting Europe’s competitiveness across the AI value chain.
A 3-lens approachGet to know QuantumBlack, our AI arm

New at McKinsey Blog

October 4, 2024

“How do we make NYC stronger?” McKinsey empowers three changemakers

September 27, 2024

Three ways McKinsey is partnering to transform education in Latin America

September 5, 2024

Five reasons to dive into our Tech Trends Outlook

August 22, 2024

McKinsey takes a hard look at the energy transition’s hard stuff

August 1, 2024

The McKinsey partners putting middle managers at the center of organizational excellence

Read more on our blog

What does it mean to accelerate sustainable and inclusive growth?

McKinsey partners from around the world weigh inMaking the case for a new kind of growth

Are you seeking an exciting role that will challenge and inspire you?

CareersSearch jobs

How can we help you?

Get in touch with us or find an office closest to you.