Monthly Highlights, April 2024

McKinsey research has estimated that generative AI (gen AI) has the potential to add up to $4.4 trillion in economic value to the global economy. But companies are quickly realizing that capturing this value is harder than expected. There’s also a growing recognition that gen AI opportunities are accompanied by considerable risks. In this month’s first featured story, McKinsey senior partners Eric Lamarre, Alex Singla, Alexander Sukharevsky, and Rodney Zemmel outline why companies have to rewire how they work with gen AI to gain a real competitive advantage from the technology. Our second featured story explores why business leaders need to revise their technology playbooks and drive the integration of effective risk management from the start of their engagement with gen AI. Other highlights include the following topics:

Editor’s choice

THIS MONTH’s HIGHLIGHTS

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Generative AI fuels creative physical product design but is no magic wand

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Special features

—Edited by Eleni Kostopoulos, managing editor, New York

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