Category Solutions

Category Solutions

Enable and sustain best practices in your merchandising and category management

In a swiftly-evolving, competitive marketing environment, leading category managers leverage data and prescriptive analytics to drive decision making. Top-performing retailers and consumer goods companies drive top-line growth by optimizing their product mix and assortment.

However, these initiatives require a sophisticated view of their customers’ needs and preferences.

Category Solutions helps retailers and consumer goods companies develop effective assortment strategies based on buyer-behavior data. We leverage point-of-sale data, syndicated 3rd party data, and online competitor insights to help category managers sustainably improve commercial performance.

Periscope Category Solutions

Customer Insights

Transform data from retailer loyalty programs and past purchases into actionable, segment-specific insights.

Assortment Advisor

Optimize your assortment based on item-level impact simulations.

Market Vision

Understand how online shoppers interact with brands and identify category dynamics through a real-time online information monitoring platform.

Category Solutions by the numbers

7%

potential sales lift

2-4%

category growth

30:1

typical investment payback

Video

Video

Category Solutions overview

Category Solutions helps retailers and consumer goods companies develop effective assortment strategies based on buyer behavior data. In this video, Solution Manager Tom Young discusses how Category Solutions helps companies put the right products on the shelves to meet the needs of their customers.

Want to learn more about how Category Solutions can help your organization?

Periscope Suite

Marketing & Sales

Periscope

The Periscope Suite includes seven solutions that help businesses optimize all facets of their sales and marketing function, from understanding the landscape to managing categories of products to serving customers.