Winning in Indonesia's consumer goods market

Winning in Indonesia’s consumer-goods market

Indonesian retail is dominated by small independent store owners, collectively known as “fragmented trade,” but modern retail—particularly convenience-store chains, supermarkets, and hypermarkets—is growing twice as fast as fragmented trade. Our survey of local and multinational packaged-goods companies yields useful lessons on what it takes to succeed.

To download the report, please click on the link below.