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Format Strategy & Renewal
As retail lifecycles shorten, it is more important than ever for retailers to engage in a steady cycle of renewal. Our approach helps retailers define, design, and deliver more compelling retail formats through the application of cutting-edge tools and processes, while strengthening the organization to enable a continuous cycle of renewal.
Lean Retailing
McKinsey's proprietary Lean Retailing approach helps retailers transform their operational performance by combining the principles of lean manufacturing with the best practices of retail operations to drive dramatic improvements in store profitability and customer satisfaction.
Marketing & Customer Experience
Our Marketing and Customer Experience service line focuses on helping retailers build more customer-centric organizations, better positioned to reach their target customers through strengthened brands, more effective marketing communications, and improved customer relationship management.
Merchandising & Category Management
We apply consumer insights, sound economic analysis, and deep retail knowledge to help clients design more compelling assortment and category strategies, while driving dramatic improvements in their merchandising and category management processes and organizations.
Multichannel
McKinsey works with multichannel retailers and pure play e-tailers to design strategies, improve operational performance, and put in place effective multichannel organizations and processes to optimize performance across channels.
Organization
To ensure ongoing impact, we focus on helping our clients' organizations to deliver, all the way from the CEO's office to the shop floor. We work with clients to design more effective organizations, build capabilities, strengthen governance practices, and accelerate transformation across the organization.
Pricing & Promotions
In today's value-driven world, it is more important than ever for retailers to make sound pricing, promotion, and assortment decisions. Our Getting Credit for Value approach helps retailers deliver greater perceived value through an integrated program that spans reference pricing, promotions, range architecture, private label, loyalty programs, and value cues.
Retail Technology
In conjunction with McKinsey's Business Technology Office (BTO), we help retailers maximize the return on their IT investment, build high-performing IT organizations, and in some cases, make systems a key source of competitive advantage.
Sourcing & Supplier Management
The Sourcing & Supplier Management service line is dedicated to helping retailers in every sub-sector, together with apparel manufacturers, reduce COGS and indirect expenses by improving vendor negotiations, consolidating their supplier base, and pursuing global direct sourcing opportunities.
Strategy and Growth
We work with retail clients to capture their fair share of the value created by the industry, in part by generating growth through new geographies, formats, channels, and categories.
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