Customer Marketing Organization: The Key to Turbocharging Customer Marketing Performance
In spite of their efforts to get closer to their customers through investments in databases and technology, many marketers have failed to elevate CRM performance to their targeted level. Our research has shown that organization is a critical and often overlooked factor in driving CRM initiatives to better performance.
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Motivating Front-line Staff for Bottom-line Results
Poorly motivated staff lose food retailers millions of dollars worth of sales each year. But staff who are motivated, using an approach that carefully balances formal, mental, and social factors in the workplace, will implement their company's concept better and give customers a shopping experience they will want to repeat – with direct bottom-line impact.
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Venture Marketing Organizations
Many traditional marketers are frustrated by their inability to respond quickly to today's increasingly multifaceted marketing opportunities. We have seen that the most successful organizations capture opportunity through a venture capital approach.
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The War for Talent, Part 2
This article updates McKinsey's influential 1997 survey on the war for talent in which researchers surveyed 6,900 managers (including 4,500 senior managers and corporate officers) at 56 large and midsize U.S. companies. The update found that 89 percent of those surveyed thought it is more difficult to attract talented people now than it was three years ago, and 90 percent thought it is now more difficult to retain them. The update also found that the companies doing the best job of managing their talent deliver far better results for shareholders.
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