McKinsey & Company - Retail Practice - Our Knowledge - Merchandising & Category Management

Format Strategy & Renewal

Lean Retailing

Marketing & Customer Experience

Merchandising & Category Management

Multichannel

Organization

Pricing & Promotions

Retail Technology

Sourcing & Supplier Management

Strategy & Growth

In addition to helping our clients develop assortment and category strategies, McKinsey has developed leading thinking in many related areas, including merchandise purchasing/vendor management, markdown management, and merchandising organization. Much of our recent knowledge has focused on the development of rigorous processes and tools to drive better merchandising decisions.

A Golden Egg for Retail
Retail earnings are feeling the squeeze. The Internet, industry consolidation and changing demographics are all applying pressure to the top and bottom lines. Yet a powerful optimizing tool, Vendor Performance Improvement (VPI), remains little used and poorly understood.
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Managing the Magic: The Business of Fashion
To become industry leaders, branded apparel manufacturers must move beyond managing all the magic of product design and brand image they can muster. They must also have aggressive and sophisticated business strategies to nurture a strong multiple brand portfolio.
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