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Our Knowledge
McKinsey's Retail Practice is widely considered a leader in creating breakthrough thinking in areas of critical importance to retailers. In fact, very few companies and organizations match the resources we devote to retail knowledge building. Each year, we conduct major research projects on the most important issues facing our retail clients, including joint initiatives with major industry associations.

If you are interested in viewing additional knowledge from our practice, please access this comprehensive list.


By Service Line

Format Strategy & Renewal
The "life" of a typical retail format has dramatically decreased. To survive, retailers must continuously reinvent themselves.

Lean Retailing
"Leaning out" operations is a proven tool for reducing costs and increasing top-line revenue. Some successful retailers are beginning to crack the code on applying lean manufacturing principles within a retail environment.

Marketing & Customer Experience
To create powerful brands and compelling shopping experiences, retailers must put the customer at the heart of their key decisions.

Merchandising & Category Management
Merchandising is a science as well as an art. Our research focuses on applying consumer insights and sound economic analysis to make better assortment and category management decisions.

Multichannel
Multichannel retailing is at last coming of age. How can retailers shape their strategies and organizations to take advantage of the multichannel opportunity?

Organization
Our work in organizational design, leadership, and frontline performance management helps retailers unlock the potential of their organizations, all the way from the CEO's office to the shop floor.

Pricing & Promotions
In today's value-driven world, it's more important than ever to get credit for value delivered. Retailers can accomplish this through smarter pricing, promotions, and assortment architecture, driven by deep customer insights.

Retail Technology
In conjunction with McKinsey's Business Technology Office (BTO), we help retailers maximize the return on their IT investment, build high-performing IT organizations, and in some cases, make systems a key source of competitive advantage.

Sourcing & Supplier Management
The Sourcing & Supplier Management service line is dedicated to helping retailers in every sub-sector, together with apparel manufacturers, reduce COGS and indirect expenses by improving vendor negotiations, consolidating their supplier base, and pursuing global direct sourcing opportunities.

Strategy & Growth
We work with retail clients to capture their fair share of the value created by the industry, in part by generating growth through new geographies, formats, channels, and categories.

Latest Thinking
The duel for the Doorstep
On-line vendors must offer customers complete satisfaction or lose them to off-line rivals.
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