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Retail - Overview
McKinsey's foremost goal has always been to create lasting value for our clients. Our comprehensive functional expertise, cross-industry insights, and knowledge leadership enable the Retail Practice to deliver.

We bring McKinsey's global reach and depth of expertise to a broad range of retail businesses such as department stores, mass merchants, specialty retailers, e-tailers, grocers, and drugstores. We help retailers, wholesalers, distributors, and suppliers as they strive to serve their customers as effectively and efficiently as possible.

Featured Knowledge
50/50: Getting over 50 from 50+ consumers
Yasmin Bhatia, John McPherson, Stacey Rauch
In just seven years, the entire baby boom generation will be between 50 and 70 years old. This group will account for roughly 40 percent of total US spending, as well as a disproportionate share of growth and consumption in many retail categories. McKinsey's Retail Practice recently collaborated with the McKinsey Global Institute (MGI), McKinsey's Marketing Practice, and Goldman Sachs to analyze this important demographic shift and its implications for the retail sector. Our findings were first presented at the Goldman Sachs Global Retailing Conference on September 5, 2007.
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Winning in a Value-driven World
Tekla Back, Kelly Haveron, Laxman Narasimhan, Stacey Rauch, Kevin Sneader
The grocery industry has continued its rapid shift to value, and to date, responses from traditional retailers have not succeeded in stemming the shift. Conventional, piecemeal strategies are not enough. Retailers who want to survive – and win – must embrace an integrated, four-part program that creates and delivers 'Total Value Advantage.'
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When Art Meets Science: A Blueprint for Successful Format Renewal
Andrew Ross, Bart Sichel, Jennifer Schmidt
Today, retail formats are reaching maturity more rapidly than ever before. To remain compelling and fresh in the eyes of customers, retailers must establish the right renewal cadence, define their formats around deep customer insights, and adopt a disciplined approach to designing and delivering both new and renewed formats.
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