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| Hits are the essence of most media & entertainment organizations, yet the challenge is to maintain the creative core while adapting to consolidation, increases in scale, and rapid technological change. We are helping clients in every phase of new product development, and also providing senior executives with structural frameworks and proven systems to foster further innovation. |
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International motion picture strategy
McKinsey consultants worked with a leading film studio and video distributor to develop a long-term strategy for international distribution of theatrical and home video products. Key areas of analysis included identifying critical growth markets, assessing competitive strategies/business models, and evaluating the cost-effectiveness of the client's existing marketing, distribution, sales and technical capabilities. Through this work, McKinsey consultants identified opportunities to restructure international operations, improve marketing, and support growth through new strategic initiatives.
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Expansion strategy
For a leading U.S. cable network group, McKinsey evaluated strategic priorities in key geographic markets. We looked at international growth options for the network group by assessing market attractiveness, competitive dynamics and market entry challenges, and the economics of local production, distribution and marketing. The team identified several mid-sized markets with attractive dynamics and recommended a partnership approach to entering a few large, well-established markets (in place of plans for standalone ventures that would have likely driven significant profit losses).
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