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| Despite the attention that globalization has received, many media & entertainment businesses have yet to enjoy the benefits of successfully penetrating international markets. With the benefit of our global expertise and presence, we work with clients both to develop strategies for entering new countries but also to evaluate capabilities market-by-market to make sure they are attuned to local needs. |
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International motion picture strategy
McKinsey worked with a leading film studio and video distributor to develop a long-term strategy for international distribution of theatrical and home video products. Key areas of analysis included identifying critical growth markets, assessing competitive strategies/business models, and evaluating the cost-effectiveness of the client’s existing marketing, distribution, sales and technical capabilities. Through this work, McKinsey consultants identified opportunities to restructure international operations, improve marketing, and support growth through new strategic initiatives.
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Expansion strategy
For a leading U.S. cable network group, McKinsey evaluated strategic priorities in key geographic markets. We looked at international growth options for the network group by assessing market attractiveness, competitive dynamics, and market entry challenges, and the economics of local production, distribution, and marketing. The team identified several mid-sized markets with attractive dynamics and recommended a partnership approach to entering a few large, well-established markets (in place of plans for standalone ventures that would have likely driven significant profit losses).
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