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Our experience encompasses:
- Broadcast television
- Cable networks
- MSOs and satellite operators
- Radio
- Recorded music
- Filmed entertainment
- Magazine publishing
- Newspaper publishing
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- Consumer book publishing
- B2B publishing
- Theme parks
- Home video
- Information services
- Internet
- Professional sports
- Interactive entertainment
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Areas in which McKinsey advises its clients include: |
Corporate Strategy
In the turbulent economic environment, top-line and cash-flow growth remain the imperative for media & entertainment CEOs.
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Improving Advertising Sales
In the white-knuckle battle for share, we advise clients on how to refocus their sales forces, differentiate their inventory and gain real leverage through group sales.
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Increasing Subscription Revenues and Customer Retention
We are helping clients implement systems to target high-value customers, reduce churn, and increase revenues per subscriber.
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Managing Retail Distribution
McKinsey is helping clients claim the best real estate at top retail outlets through new trade pricing and vendor management skills.
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Acquisition Planning, Due Diligence, and Post-Merger Integration
Consolidation is inescapable. We provide objective counsel at all stages of the acquisition process, from conception to integration.
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Technology Strategy
Our work has determined that many organizations can reduce IT spending by 10-25%, while at the same time significantly boosting business performance.
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Pricing
We're helping clients devise and adopt new, targeted price structures, with greater pricing flexibility that better reflects market sensitivities.
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Lean Operations
Media companies we advise are achieving substantial cost reductions by applying traditional operations techniques such as process redesign and supply chain rationalization.
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International Markets
With the benefit of our global expertise, we work with clients both to develop strategies for entering new countries but also to evaluate capabilities market-by-market.
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New Products and Innovation
We are helping clients in every phase of development of new products, and also providing senior executives with proven systems to foster further innovation.
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