Managing Media Companies: Harnessing Creative Value
Jacques Bughin and Annet Aris, August 2005 (Wiley & Sons)
Jacques Bughin, partner at McKinsey, and Annet Aris, former partner at McKinsey and presently adjunct professor of Strategy at INSEAD, have made an in-depth study of the strategies and management practices of leading media companies and have identified the core competences needed to win in the rapidly changing competitive landscape. The book is focused on applicability — combining long-standing best practice principles with innovative approaches — and systematically discusses each of the key functional areas, drawing upon examples from all major media sectors. Published August 2005 by Wiley & Sons.
