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Members of the Practice regularly develop perspectives on the media & entertainment industries, reflected in articles in the McKinsey Quarterly and other publications, as well as through external media and presentations at conferences. Some recent examples include:
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B2B information services: The opportunity for strategic growth
Richard Benson-Armer and Steve Hasker, August 2009
Media companies that position themselves in the most attractive markets and grow through sensible acquisitions will distance themselves from their competition.
Download the article (PDF - 200 KB) » |
Marketing in an Unpredictable World
Duncan Watts and Steve Hasker, Sept 2006 (Harvard Business Review)
It's time for producers of entertainment...to change the way they launch and market their products.
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Understanding Europe's Market for Mobile TV
The McKinsey Quarterly, April 2006
A survey of European consumers finds that offering more free-to-air content and lowering fees for subscriptions and handsets could significantly influence demand for mobile TV.
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Classified Ads: How Newspapers Can Fight Back
The McKinsey Quarterly, Jan 2006
Online competitors have taken a substantial bite out of US newspapers' classified-ad revenue.
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Fighting Cannibalization
The McKinsey Quarterly, Jan 2006
When a company sells products that compete with one another, lower-priced offers may cannibalize sales of premium ones.
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Managing Media Companies: Harnessing Creative Value
Jacques Bughin and Annet Aris, August 2005 (Wiley & Sons)
A study of the strategies and management practices of leading media & entertainment companies and the core competences needed to win in the rapidly changing competitive landscape.
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Dwindling Readership: Are Tabloids the Answer?
The McKinsey Quarterly, 2005 Web exclusive
They can be, but only if newspapers first work out—and mitigate—the risks.
Read more » |
