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Members of the Practice regularly develop perspectives on the media & entertainment industries, reflected in articles in the McKinsey Quarterly and other publications, as well as through external media and presentations at conferences. Some recent examples include:
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Marketing in an Unpredictable World
Duncan Watts and Steve Hasker, Sept 2006 (Harvard Business Review)
It's time for producers of entertainment...to change the way they launch and market their products.
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Understanding Europe's Market for Mobile TV
The McKinsey Quarterly, April 2006
A survey of European consumers finds that offering more free-to-air content and lowering fees for subscriptions and handsets could significantly influence demand for mobile TV.
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Classified Ads: How Newspapers Can Fight Back
The McKinsey Quarterly, Jan 2006
Online competitors have taken a substantial bite out of US newspapers' classified-ad revenue.
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Fighting Cannibalization
The McKinsey Quarterly, Jan 2006
When a company sells products that compete with one another, lower-priced offers may cannibalize sales of premium ones.
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Managing Media Companies: Harnessing Creative Value
Jacques Bughin and Annet Aris, August 2005 (Wiley & Sons)
A study of the strategies and management practices of leading media & entertainment companies and the core competences needed to win in the rapidly changing competitive landscape.
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Dwindling Readership: Are Tabloids the Answer?
The McKinsey Quarterly, 2005 Web exclusive
They can be, but only if newspapers first work out—and mitigate—the risks.
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