Our knowledge efforts align with our work to develop distinctive, integrated, “turnkey” capability building approaches for clients that link directly with the strategic and economic objectives of the business. This focus helps clients create marketing organizations that contribute directly to growth.
View other Marketing Organization and Capability Building articles or browse the full set of articles sorted by our services at our Comprehensive Article Listing.
A New Way To Market McKinsey Quarterly
2000 Number 2
For traditional marketers, organization means structure: distinct product, channel, and customer groups. But new-style marketing organizations understand that “boxes and lines” structures can’t drive value in fast-moving environments.
Customer Marketing Organization: The Key to Turbocharging Customer Marketing Performance McKinsey White Paper
June 2001
Our research has shown that organization is a critical and often overlooked factor in driving CRM initiatives to better performance.
60-Minute Marketing: Cracking the Code on Winning E-Marketing Organizations Marketing Solutions
December 2000
As e-business continues to evolve, successful pure play and online units of established companies must take a different approach to marketing in terms of structure, process, and skills.
