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Our Knowledge - Customer Insights

Knowledge efforts in customer insights are directed at examining new techniques in market research as well as expanding our marketing knowledge. Through alliances with top academic institutions and leading industry organizations, we keep up to date on state-of-the-art customer insight techniques.

View other Customer Insights articles or browse the full set of articles sorted by our services at our Comprehensive Article Listing.

Featured Articles
Gearing Up For Broadband’s “Prime Time”: Strategies for Capturing Profitable New Opportunities
Marketing Solutions
June 2001
 Four types of businesses are most likely to benefit from marketing to broadband customers and using enhanced content to deliver their message. This article highlights the next steps for these businesses.
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All Visitors Are Not Created Equal: Knowing Online Consumer Segments and How to Attract Them are Key
Marketing Solutions
April 2000
We analyzed actual online behavior using a sample of the most active consumers among the Media Metrix panel. In this article, we highlight six different behavioral segments that marketers can target to drive profitability.
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A Segmentation You Can Count On
McKinsey Quarterly
1999 Number 3
 Segmentations based on demographics or company characteristics alone don’t help organizations get to their customers with the right offer. Our work has identified four ways of solving the segmentation dilemma.
Read more on the McKinsey Quarterly site »
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