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Making Brand Portfolios Work
Stephen J. Carlotti, Mary Ellen Coe, and Jesko Perrey
McKinsey on Marketing
November 2004
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| Download PDF - 823 kb» |
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Strike Up the Brands: Top-Performing Portfolios Require a Well-Orchestrated Management Approach
Steve Carlotti, Mary Ellen Coe
McKinsey on Marketing
December 2003
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| Download PDF - 2.96 mb» |
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Building Strong Brands, Better, Faster, And Cheaper
David Court, Laxman Narasimhan, Jonathan Gordon, Dave Elzinga
Marketing Solutions
August 2002
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| Download PDF - 379 kb» |
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Restructuring Marketing Spending To Do More With Less: Three Critical Levers for Improving Marketing Effectiveness and Efficiency
Gary Singer, Chris Halsall
Marketing Solutions
March 2002
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| Download PDF - 280 kb» |
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The Power Of Brand Delivery: Building the Foundation for a Profitable Emotional Bond with the Customer
David Court, Mark Mitten, Laxman Narasimhan, Jeff Berry
Marketing Solutions
July 2001
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| Download PDF - 577 kb» |
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Successful Brand Repositioning: Aspirations vs. Achievable Strategies
John T. Copeland
Marketing Solutions
April 2001
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| Download PDF - 191 kb» |
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Unlock Your Financial Brand: Create Value by Focusing on “High-Impact Attributes” (Special Edition)
Simon Mendelson, Gary Singer, Kurt Strovink, Seth Mitcho
Marketing Solutions
April 2001
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| Download PDF - 229 kb» |
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Unlock Your Financial Brand: Create Value by Focusing on “High-Impact Attributes”
Blair Crawford, Nicky Buss, Jonathan Gordon, Ian St-Maurice
Marketing Solutions
January 2001
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| Download PDF - 229 kb» |
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Marketing Spending Effectiveness: How to Win in a Complex Environment (North American version)
Kathleen McLaughlin, Chris Halsall
Marketing Solutions
June 2000
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| Download PDF - 1330 kb» |
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Marketing Spending Effectiveness: How to Win in a Complex Environment (European version)
William Eccleshare, Kathleen McLaughlin, Vittoria Varianini, Emma Carr
Marketing Solutions
July 2001
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| Download PDF - 1036 kb» |
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Marketing Spending Effectiveness: How to Win in a Complex Environment
David Court, Kathleen McLaughlin, Christopher Halsall
McKinsey White Paper
Winter 2000
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| Download PDF - 166 kb» |
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Marketing In Three Dimensions: The New Challenge for Marketers
David Court, Tom French, Tim McGuire, Michael Partington
McKinsey White Paper
Fall 1999
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| Download PDF - 164 kb» |
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The New Rules Of Branding: Building Strong Brands Faster
David Court, John Forsyth, Mark Loch, Greg Kelly
McKinsey White Paper
Fall 1999
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| Download PDF - 47 kb» |
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Do Retail Brands Travel?
Peter Child, Suzanne Heywood, Michael Kliger
The McKinsey Quarterly
2002 Number 1
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| Read more on The McKinsey Quarterly site » |
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Brand Leverage
David Court, Mark Leiter, Mark Loch
The McKinsey Quarterly
1999 Number 2
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| Read more on The McKinsey Quarterly site » |
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The End Of Voodoo Brand Management
Driek Desmet, Lars Finskud, Maurice Glucksman, Norman H. Marshall, Michael J. Reyner, Kim Warren
The McKinsey Quarterly
1998 Number 3
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| Read more on The McKinsey Quarterly site » |
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If Nike Can "Just Do It", Why Can't We?
David Court, Anthony Freeling, Mark Leiter, Andrew Parsons
The McKinsey Quarterly
1997 Number 2
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| Read more on The McKinsey Quarterly site » |
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Uncovering The Value Of Brands
David Court, Anthony Freeling, Mark Leiter, Andrew Parsons
The McKinsey Quarterly
1996 Number 4
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| Read more on The McKinsey Quarterly site » |
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Gearing Up For Broadband’s “Prime Time”: Strategies for Capturing Profitable New Opportunities
Joe Berchtold, John Forsyth, Veit Dengler
Marketing Solutions
June 2001
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| Download PDF - 273 kb» |
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All Visitors Are Not Created Equal: Knowing Online Consumer Segments and How to Attract Them are Key
John Forsyth, Tim McGuire, Johanne Lavoie
Marketing Solutions
April 2000
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| Download PDF - 320 kb» |
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What Germans Really Think
Heino Fassbender, Michael Kliger, Jürgen Kluge
The McKinsey Quarterly
2002 Number 3
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| Read more on The McKinsey Quarterly site » |
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Build-To-Order Banking In Asia
Mike Sherman, Marjon Wanders
The McKinsey Quarterly
2002 Number 2
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| Read more on The McKinsey Quarterly site » |
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China’s Banks Get Personal
Mike Sherman, David A. von Emloh, Wenjie Zhang
The McKinsey Quarterly
2002 Number 2 (web exclusive)
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| Read more on The McKinsey Quarterly site » |
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Shedding The Commodity Mind-Set
John Forsyth, Alok Gupta, Sudeep Haldar, Michael Marn
The McKinsey Quarterly
2000 Number 4
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| Read more on The McKinsey Quarterly site » |
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A Segmentation You Can Act On
John Forsyth, Sunil Gupta, Sudeep Haldar, Anil Kaul, Keith Kettle
The McKinsey Quarterly
1999 Number 3
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| Read more on The McKinsey Quarterly site » |
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The New Era Of Customer Loyalty: Opportunities to Create Profitable Growth
Tim Gokey, Stephanie Coyles
Marketing Solutions
September 2001
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| Download PDF - 232 kb» |
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Rediscovering The Customer: Turning Customer Satisfaction into Shareholder Value (North American version)
Rob Yanker, Scott Arnold, Mark Graves
Marketing Solutions
March 2001
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| Download PDF - 987 kb» |
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Rediscovering The Customer: Turning Customer Satisfaction into Shareholder Value (European version)
Rob Yanker, Sue Whalley, Andreas Merbecks, Scott Arnold
Marketing Solutions
October 2001
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| Download PDF - 937 kb» |
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Online Customer Management: Five Killer Actions to Drive Your E-Business
Margo Georgiadis, David Harding, Marc Singer, Katrina Lane
Marketing Solutions
November 2000
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| Download PDF - 747 kb» |
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The New Physics Of Customer Loyalty: Manage Customer Migration Based on the Loyalty Profile of Your Customer Base
Tim Gokey, Harold Yin
Marketing Solutions
May 2000
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| Download PDF - 271 kb» |
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The Power Of Loyalty: Creating Winning Retail Loyalty Programs
James Cigliano, Margaret Georgiadis, Darren Pleasance, Susan Whalley
McKinsey on Retail
May-June, 2000
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| Download PDF - 804 kb» |
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Customer Retention Is Not Enough
Stephanie Coyles, Tim Gokey
The McKinsey Quarterly
2002 Number 2
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| Read more on The McKinsey Quarterly site » |
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The Price Of Loyalty
James Cigliano, Margaret Georgiadis, Darren Pleasance, Susan Whalley
The McKinsey Quarterly
2000 Number 4
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Organizing for CRM
Anupam Agarwal, David Harding, Jeff Schumacher
McKinsey on Marketing
July 2004
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| Download PDF - 2.9 mb» |
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Opportunity of a Lifetime: A More Scientific Approach To Managing the Customer Lifecycle can Create Significant Value
Adam Braff, William Passmore, Michael Simpson, Ashley Williams
McKinsey on Marketing
March 2004
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| Download PDF - 3.24 mb» |
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Unlock The Hidden Potential In Your CRM Investments
David Harding, David Cheifetz, Scott DeAngelo, Elizabeth Ziegler
Marketing Solutions
July 2003
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| Download PDF - 326 kb» |
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The New Era Of Customer Loyalty: Opportunities to Create Profitable Growth
Tim Gokey, Stephanie Coyles
Marketing Solutions
September 2001
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| Download PDF - 232 kb» |
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Tactical CRM: Three Steps to Mining Profits, Not Data
Margo Georgiadis, Raj Seshadri, Corey Yulinsky
Marketing Solutions
August 2001
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| Download PDF - 472 kb» |
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Harnessing The Power Of E-Mail: How to Get Real Impact From Online Communications
David Harding, Doug Bewsher
Marketing Solutions
February 2001
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| Download PDF - 716 kb» |
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Rediscovering The Customer: Turning Customer Satisfaction into Shareholder Value (North American version)
Rob Yanker, Scott Arnold, Mark Graves
Marketing Solutions
March 2001
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| Download PDF - 987 kb» |
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Rediscovering The Customer: Turning Customer Satisfaction into Shareholder Value (European version)
Rob Yanker, Sue Whalley, Andreas Merbecks, Scott Arnold
Marketing Solutions
October 2001
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| Download PDF - 937 kb» |
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Online Customer Management: Five Killer Actions to Drive your E-Business Marketing Solutions
Margo Georgiadis, David Harding, Marc Singer, Katrine Lane
Marketing Solutions
November 2000
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| Download PDF - 747 kb» |
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Multi-Channel Marketing: Making “Bricks and Clicks” Stick
Corey Yulinsky
Marketing Solutions
August 2000
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| Download PDF - 255 kb» |
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The New Physics Of Customer Loyalty: Manage Customer Migration Based on the Loyalty Profile of Your Customer Base
Tim Gokey, Harold Yin
Marketing Solutions
May 2000
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| Download PDF - 271 kb» |
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Customer Marketing Organization: The Key to Turbocharging Customer Marketing Performance
Margo Georgiadis, Katrina Lane
McKinsey White Paper
Summer 2001
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| Download PDF - 187 kb» |
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The Power Of Loyalty: Creating Winning Retail Loyalty Programs
Jim Cigliano, Margo Georgiadis, Darren Pleasance, Sue Whalley
McKinsey on Retail
Summer 2000
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| Download PDF - 804 kb» |
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Smart Data, Smart Decisions, Smart Profits: The Retailers’ Advantage
Jim Cigliano, Margo Georgiadis, Katrina Lane, Sue Whalley
McKinsey on Retail
Summer, 2000
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| Download PDF - 809 kb» |
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How To Rescue CRM
Manuel Ebner, Arthur Hu, Daniel Levitt, Jim McCrory
The McKinsey Quarterly
2002 Special Edition – Technology
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| Read more on The McKinsey Quarterly site » |
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The Secret Life Of Factory Service Centers
Whitney L. Alexander, Sandeep Dayal, Jack J. Dempsey, Jonathan D. VanderArk
The McKinsey Quarterly
2002 Number 3
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| Read more on The McKinsey Quarterly site » |
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CRM In The Air
Urs Binggeli, Sanjay Gupta, Carlos de Pommes
The McKinsey Quarterly
2002 Number 3
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| Read more on The McKinsey Quarterly site » |
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Customer Retention Is Not Enough
Stephanie Coyles, Tim Gokey
The McKinsey Quarterly
2002 Number 2
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| Read more on The McKinsey Quarterly site » |
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Emerging Marketing
Sungmi Chung, Mike Sherman
The McKinsey Quarterly
2002 Number 2
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| Read more on The McKinsey Quarterly site » |
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The E-Tailer’s Secret Weapon
Sandeep Dayal, Tom French, Vivek Sankaran
The McKinsey Quarterly
2002 Number 2
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| Read more on The McKinsey Quarterly site » |
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Private Lives
John Hagel III, Marc Singer
The McKinsey Quarterly
1999 Number 1
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| Read more on The McKinsey Quarterly site » |
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60-Minute Marketing: Cracking the Code on Winning E-Marketing Organizations
Nora Aufreiter, Teri Lawver, Pierre-Yves Ouillet, Mary-Kate Scott
Marketing Solutions
December 2000
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| Download PDF - 488 kb» |
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Venture Marketing Organizations: Winning the Race for New Market Opportunities
Nora Aufreiter, Teri Lawver
Marketing Solutions
July 2000
|
| Download PDF - 497 kb» |
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Customer Marketing Organization: The Key to Turbocharging Customer Marketing Performance
Margo Georgiadis, Katrina Lane
McKinsey White Paper
Summer 2001
|
| Download PDF - 187 kb» |
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Venture Marketing Organizations: Winning the Race for New Marketing Opportunities
Nora Aufreiter, Teri Lawver
McKinsey White Paper
Fall 1999
|
| Download PDF - 351 kb» |
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The New Marketers: Building Better Marketing Skills for Better Business Performance
Nora Aufreiter, Steven Carlotti, David Court, Teri Lawver
McKinsey White Paper
Fall 1998
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| Download PDF - 102 kb» |
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Reinventing The Marketing Organization
David Court, Anthony Freeling, Michael George
The McKinsey Quarterly
1994 Number 4
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| Read more on The McKinsey Quarterly site » |
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Restructuring Marketing Spending To Do More With Less: Three Critical Levers for Improving Marketing Effectiveness and Efficiency
Gary Singer, Chris Halsall
Marketing Solutions
March 2002
|
| Download PDF - 280 kb» |
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Harnessing The Power Of E-Mail: How to Get Real Impact From Online Communications
David Harding, Doug Bewsher
Marketing Solutions
February 2001
|
| Download PDF - 716 kb» |
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Marketing Spending Effectiveness: How to Win in a Complex Environment (North American version)
Kathleen McLaughlin, Chris Halsall
Marketing Solutions
June 2000
|
| Download PDF - 166 kb» |
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Marketing Spending Effectiveness: How to Win in a Complex Environment (European version)
William Eccleshare, Kathleen McLaughlin, Vittoria Varianini, Emma Carr
Marketing Solutions
July 2001
|
| Download PDF - 1036 kb» |
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Marketing Spending Effectiveness: How to Win in a Complex Environment
David Court, Kathleen McLaughlin, Christopher Halsall
McKinsey White Paper
Winter 2000
|
| Download PDF - 1330 kb» |
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| Back to Top |
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Successful Brand Repositioning: Aspirations vs. Achievable Strategies
John T. Copeland
Marketing Solutions
April 2001
|
| Download PDF - 191 kb» |
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Rediscovering The Customer: Turning Customer Satisfaction into Shareholder Value (North American version)
Rob Yanker, Scott Arnold, Mark Graves
Marketing Solutions
March 2001
|
| Download PDF - 987 kb» |
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Rediscovering The Customer: Turning Customer Satisfaction into Shareholder Value (European version)
Rob Yanker, Sue Whalley, Andreas Merbecks, Scotth Arnold
Marketing Solutions
October 2001
|
| Download PDF - 937 kb» |
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Multi-Channel Marketing: Making “Bricks and Clicks” Stick
Corey Yulinsky
Marketing Solutions
August 2000
|
| Download PDF - 255 kb» |
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The New Physics Of Customer Loyalty: Manage Customer Migration Based on the Loyalty Profile of Your Customer Base
Tim Gokey, Harold Yin
Marketing Solutions
May 2000
|
| Download PDF - 271 kb» |
|
All Visitors Are Not Created Equal: Knowing Online Consumer Segments and How to Attract Them are Key
John Forsyth, Tim McGuire, Johanne Lavoie
Marketing Solutions
April 2000
|
| Download PDF - 320 kb» |
|
Marketing In Three Dimensions: The New Challenges For Marketers
David Court, Tom French, Tim McGuire, Michael Partington
McKinsey White Paper
Fall 1999
|
| Download PDF - 164 kb» |
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The New Rules Of Branding; Building Stronger Brands Faster
David Court, John Forsyth, Mark Loch, Greg Kelly
McKinsey White Paper
Fall 1999
|
| Download PDF - 47 kb» |
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Marketing In The UK
C. John Brady, Carolyn Hunter, Nirmala Santiapillai
The McKinsey Quarterly
2000 Number 2
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| Read more on The McKinsey Quarterly site » |
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Marketing In 3-D
David Court, Tom French, Tim McGuire, Michael Partington
The McKinsey Quarterly
1999 Number 4
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| Read more on The McKinsey Quarterly site » |
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Brand Leverage
David Court, Mark Leiter, Mark Loch
The McKinsey Quarterly
1999 Number 2
|
| Read more on The McKinsey Quarterly site » |
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Private Lives
John Hagel III, Marc Singer
The McKinsey Quarterly
1999 Number 1
|
| Read more on The McKinsey Quarterly site » |
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Profits In Your Backyard
Thomas Baumgartner, Ralf Leszinski, Roberto Paganoni, Felix Weber
The McKinsey Quarterly
1995 Number 4
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| Read more on The McKinsey Quarterly site » |
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Pricing In A Downturn: A Tailored Response to Price Pressure (North American version)
Mike Marn, Eric Roegner, Craig Zawada
Marketing Solutions
January 2002
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| Download PDF - 424 kb» |
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Pricing In A Downturn: A Tailored Response to Price Pressure (European version)
Walter Oblin, Eric Roegner, Henrik Kajuter, Pieter Kiewell
Marketing Solutions
June 2002
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| Download PDF - 736 kb» |
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Effective Solutions Pricing: How to Get the Best Premium from Strategic Collaborations
Eric Roegner, Jenine Gobbi
Marketing Solutions
May 2001
|
| Download PDF - 177 kb» |
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Internet Pricing: A Creator of Value – Not a Destroyer
Michael Marn, Craig Zawada, Dennis Swinford, Walter Baker
Marketing Solutions
September 2000
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| Download PDF - 105 kb» |
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The CFO Guide To Better Pricing
Dieter Kiewell, Eric V. Roegner
McKinsey on Finance
Autumn 2002
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| Download PDF - 109 kb» |
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Pricing New Products
Michael V. Marn, Eric V. Roegner, Craig C. Zawada
The McKinsey Quarterly
2003 Number 3
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| Read more on The McKinsey Quarterly site » |
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The Power Of Pricing
Michael Marn, Eric Roegner, Craig Zawada
The McKinsey Quaterly
2003 Number 1
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| Read more on The McKinsey Quarterly site » |
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Fighting For Your Price
John M. Abele, Brian R. Elliott, Ann A. O’Hara, Eric V. Roegner
The McKinsey Quarterly
2002 Number 4
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| Read more on The McKinsey Quarterly site » |
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Bank Deposits Get Interesting
Vishy Cvsa, Alexandru Degeratu, Rebecca Ott-Wadhawan
The McKinsey Quarterly
2002 Number 2
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| Read more on The McKinsey Quarterly site » |
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Putting A Price On Solutions
Eric Roegner, Torsten Seifert, Dennis Swinford
The McKinsey Quarterly
2001 Number 3
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| Read more on The McKinsey Quarterly site » |
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Bringing Discipline To Pricing
Cris Eugster, Jatin Kakkar, Eric Roegner
The McKinsey Quarterly
2000 Number 1
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| Read more on The McKinsey Quarterly site » |
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Pricing Commodities: What You See is Not What You Getn
Johan Ahlberg, Hanne de Mora, William Hoover, Tomas Nauclér
The McKinsey Quarterly
1995 Number 3
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Steering Customers to the Right Channels
Joseph B. Myers, Andrew D. Pickersgill, and Evan S. Van Metre
McKinsey on Marketing
November 2004
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| Download PDF - 227 kb» |
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Solutions Selling: Is the Pain Worth the Gain?
Chandru Krishnamurthy, Juliet Johansson, Hank Schlissberg
Marketing Solutions
April 2003
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| Download PDF - 326 kb» |
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Achieving Channel Excellence: “The Ace Up Your Sleeve” in Sales and Marketing Programs
Tanuja Randery, Bill Caesar, Mike Longman
Marketing Solutions
June 2002
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| Download PDF - 217 kb» |
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Selling In A Downturn: Focus on the Bottlenecks to Sales Growth (North American Version)
Roland John, Tanuja Randery
Marketing Solutions
October 2001
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| Download PDF - 664 kb» |
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Selling In A Downturn: Focus on the Bottlenecks to Sales Growth (European Version)
Roland John, George Kerschbaumer, Jürgen Schröder, Stefan Tweraser, Tanuja Randery
Marketing Solutions
April 2002
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| Download PDF - 823 kb» |
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Rediscovering the Customer: Turning Customer Satisfaction into Shareholder Value (North American version)
Rob Yanker, Scott Arnold, Mark Graves
Marketing Solutions
March 2001
|
| Download PDF - 987 kb» |
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Rediscovering the Customer: Turning Customer Satisfaction into Shareholder Value (European version)
Rob Yanker, Sue Whalley, Andreas Merbecks, Scott Arnold
Marketing Solutions
October 2001
|
| Download PDF - 937 kb» |
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E-Sales – The Web Is Not Enough: How to Realize Profitable Growth From Your Multi-Channel Go-to-Market Approach
Roland John, Teri Lawver, Tanuja Randery
Marketing Solutions
October 2000
|
| Download PDF - 578 kb» |
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Multi-Channel Marketing: Making “Bricks and Clicks” Stick
Corey Yulinsky
Marketing Solutions
August 2000
|
| Download PDF - 255 kb» |
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Rechanneling Sales
John Abele, William Caesar, Roland John
The McKinsey Quarterly
2003 Number 3
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| Read more on The McKinsey Quarterly site » |
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Fighting Brawn With Brains
Sabine Bonnot, Emma Carr, Michael J. Reyner
The McKinsey Quarterly
2000 Number 2 (Europe)
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| Read more on The McKinsey Quarterly site » |
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